Project Details

Ushigumi is the first company in the UK to rear 100% Japanese Wagyu Beef. The brand identity needed to connect with its Japanese heritage, as well as communicate elegantly and clearly with its target audience of high quality butchers, restaurants and high-end food retailers.

A highly stylized Japanese characters and a vertical graphic to conjure an Asian feel. The rich colour palette and foiling complimented the design to create a brand marque that was indulgent, luxurious and authentic.

  • Client: Ushigumi
  • Tasks: Branding, Print